Articles
Research, insights, and strategies for AI search visibility.
We Just Released a Free WordPress Plugin That Makes Your Site Visible to AI Search
Today we released GEO Schema for WordPress — a free plugin that adds rich JSON-LD schema, auto-generated llms.txt, and AI bot controls so AI search engines can find, understand, and cite your content.
What Changed in the Citable Score and What It Means for You
We've refined how the Citable Score™ works. These changes are an evidence-based evolution of the scoring framework — driven by real audit data and updated [...]
AI Search in 2027: What Every Business Needs to Prepare For
AI search traffic grew 527% in 2025. Gartner predicts 25% of traditional search volume disappears by 2026. Here's what the research says is coming next — and how to prepare before it arrives.
AI Visibility Tools Compared: Monthly SaaS vs One-Time Audit
Otterly.ai starts at $29/month. Semrush's AI toolkit costs $99/month per domain. Agency audits run $1,500+. Here's what each approach actually measures — and what it misses.
From Invisible to Cited: What Happens After a GEO Audit
A GEO audit identifies what's broken. But what happens when you actually fix it? Here's what implementation looks like — the quick wins, the 30-day gains, and the 90-day transformation.
The Average Citable Score by Industry: 2026 Benchmarks
We analyzed 20+ businesses across industries using the Citable Score™ framework. The average score was 49/100. Here's how each industry stacks up — and what the top performers do differently.
How to Make Your Website Crawlable by AI: robots.txt, llms.txt, and IndexNow
35.7% of top websites block AI crawlers. If GPTBot can't access your content, ChatGPT can't cite you — period. Here's how to configure robots.txt, llms.txt, and IndexNow for AI search visibility.
Your Brand Is Invisible to AI: Here’s How to Fix It
Web mentions correlate with AI visibility at 0.664 — three times stronger than backlinks. Yet most businesses have zero entity presence where AI looks. Here's how to build the brand signals that make AI recommend you.
Write Content AI Will Actually Quote: The 120-Word Rule
Pages organized into 120–180 word sections receive 70% more ChatGPT citations. Sections that lead with the answer are selected 44% more often. Here's the research-backed formula for writing AI-citable content.
Schema Markup for AI Search: The JSON-LD Your Website Needs
Microsoft confirmed that schema markup helps its LLMs understand content. GPT-4 accuracy jumps from 16% to 54% with structured data. Here's the exact JSON-LD your website needs for AI search visibility.
Gemini’s Secret: Why It Cites Your Website More Than ChatGPT Does
52.15% of Gemini citations come from brand-owned websites — the highest first-party rate of any AI platform. Google Business Profile, YouTube, and schema drive Gemini visibility.
Perplexity vs ChatGPT: Same Query, Different Citations
86% of top AI-cited sources are unique to one platform. Only 7 domains appear in the top 50 for all three. Why optimizing for one AI platform isn't enough.